7) The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour

e.g. Love Film, etc.

 

 

The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour

• We can create our own films using DV Cameras and new digital technology.
• We can edit our own films using software such as Adobe After Effects.
• Brainwashed by Conglomerates, due to the mass of advertising and marketing, we feel as though we have to go and watch a film.
• The cost of making films has risen due to new technologies, meaning the costs to watch films has increased.
• e.g. we have to pay more just to see Robert Patterson with his top off in the new twilight film.
• We become dragged into marketing campaigns, through cross-media convergence.
• This creates a must-see feel to the film.
• We can only watch mainly Conglomerates at cinemas.
• This means we have a limited choice of what we watch at the cinemas.
• ------------
• Nowadays we are liable to consume media products through online websites, and providers of DVD-by-mail and streaming video on demand. Examples of these on demand providers include:
• LoveFilm
• Netflix
• MUBI
• We can download films via:
• MP4 players
• Ipads
• Playstation
• Xbox
• This is what is at issue here.
• (Visit Pearl and Dean to see how multiplex cinemas are adapting the experience of cinema-going to gain audiences)
• In an age of falling DVD sales, stagnant home cinema figures and an increase in downloading for both music and film audience are changing in how they want to consume film. Identify trends and consider where the audience trends are going in the near future.

Working Title

For example, Working Title released "The Boat That Rocked" in 2009